Some Advice from an Effective Change Agent

Shannon, one of Jeffrey’s former students, just sent him an email about our “four conversations” material. He also referred to Matt Lemay’s “Product Management in Practice”, and included these two quotes from that book: (1) “the guiding principle for communication is ‘clarity over comfort’…”, and (2) “you cannot fear discomfort – you must actively work through it to get clarity for yourself and your team”.

Shannon said that in his workplace, he often hears people saying, “You need to be able to work within an environment of ambiguity”. This led him to notice that people often prefer ambiguity rather than having what could be a “difficult conversation”. The problem, he says, is that “we end up promoting and recognizing people who passively choose to not seek clarity”.

This reminded me of when I first discovered the idea of creating certainty (in the Landmark Forum https://www.landmarkworldwide.com/). I had always thought certainty was discovered, not created – and that it was discovered by scientists or geniuses, not by mere mortals like me. But then I learned about giving my word – making promises, agreements and commitments – and about integrity, which means keeping my word. Giving my word and keeping my agreements is what creates certainty.

Of COURSE people are reluctant to do that! It’s a little scary, at least until you practice it for a while and discover how useful it is – and how effective it can make you. Shannon is realizing there are people who don’t care about being effective, and it’s true that we aren’t all wired to be interested in that. Plus, it’s often easier to be ambiguous, unclear and uncertain than to commit to something or confront those “difficult conversations”.

But Shannon said that Lemay’s quotes about “clarity over comfort” helped him address the ambiguities that are usually left hanging in some conversations at work. I’m glad he also gave credit to his study and use of the four productive conversations in those situations. In fact, he gave Jeffrey some high praise that I will share with you: “First off, thank you for the awesome class you taught during our Master Black Belt training at OSU. I have actively been applying the principles around conversations and being an effective change agent at my job. We even integrated some of your key topics into our Six Sigma training sessions at the office.

Nice, huh? But I think the realization that may contribute the most to Shannon was in these 34 words of his email: “We rarely see leaders encourage people to create clarity with their peers. Instead, there is more emphasis on “getting along” instead of actually creating productive environments. We shouldn’t settle for ambiguity in the workplace.”  I’m betting that Shannon will use that advice to become a stronger leader himself. Let’s make it easier for people to step up to creating clarity and certainty.