As a management professor and management consultant, we have had the opportunity to work, train, and problem-solve with executives and managers in nearly every type of organization, from small businesses and Fortune 100 companies to nonprofits, associations, and government agencies at the city, state, and federal levels. The most frequently cited challenge, beyond all others, […]
The Book WHAT ARE THE FOUR CONVERSATIONS? Realizing your goals takes more than passion, vision, and commitment: it takes talking to other people. To be successful, your talking must go beyond the rules of well-mannered communication skills. To get more of what you want and less of what you don’t want—in work and in life—depends […]
Welcome to Using the Four Conversations! We have created this blog as a way to be in communication with people who are using, or who are interested in learning The Four Conversations. We will post ideas, tips, and examples so that you can develop your ability to use The Four Conversations with greater ease and […]
About the Authors Jeffrey and Laurie Ford are, both literally and figuratively, a marriage of theory and practice. Jeffrey an Emeritus Professor of Management in the Max M. Fisher College of Business at The Ohio State University in Columbus, Ohio, holds a B.S. in marketing from the University of Maryland, an MBA in Marketing, and […]
Awarded "Best Management Book" by 800-CEO-READ.
Rated #5 "Best Business Book" by The Toronto Globe and Mail.