Association Management & Non-Dues Revenue

Association Management: Five Dimensions (pdf)

Mission + Performance + Alliances + Strategy + Resources.  If your Association team of Executive, Board, and Staff members have mastered these 5 dimensions of association management, your organization is in good shape. Intended as a foundation for discussion, this 4-page document has been useful for collecting observations and ideas from all of these key people. The discussions can create a basis for planning and strengthening your organization and its capacities for member service and success.

Association Revenue: 48 ways (pdf)

Associations wanting to create non-dues revenue have the challenge of choosing from 48 different options – even more if you want to combine them.  Business people think it should be easy – after all, Associations don’t really have to generate a profit, right?  But as you know, and as these 3 pages clarify, it is not always a simple process.

Association Non-Dues Revenue: A Guide to Getting Everyone on Board (pdf)

This 74-page guidebook is for Association Executives and Board members to explore the idea of adding new non-dues revenue streams to boost the bottom line. Written by an organization change management consultant (now retired), the book delivers advice and assistance based on years of experience in successful Association revenue change. It includes methods for engaging Association managers and staff, understanding where to begin and making the right decisions for your unique association. For improving member value, revenue growth, and effective change, this guidebook includes the following topics:

  • Eight dimensions of uniqueness – what makes your Association special?
  • The risks of three not-for-profit mindsets;
  • It’s not just about revenue – build your three capacities for a strong future;
  • What is the shape of the changes you need to make?  See the 7 scope questions; and
  • How to create a “leadership retreat” to launch the change – and what to do next.

This guidebook includes an example case from the author’s consulting work, revenue options to choose from, and insights on what works – and what doesn’t work – in selecting and implementing non-dues revenue changes. Download the free Association Non-Dues Revenue guidebook .