Entries by Laurie Ford

Using Conversations to Motivate Others

We recently had a manager, let’s call her Lisa, ask “How do I motivate the people on my team to care about the project we have?”  Interesting question, but it is misdirected.  Rather than focusing on their motivation, we told Lisa to focus on her conversations. Motives and Motivation Managers and social scientists have long […]

Great Review of The Four Conversations

The following review of The Four Conversations was written by 800-CEO-READ and posted on their bl0g.  It is reprinted here with their permission.  If you haven’t discovered 800-CEO-READ, we encourage you to check them out.  They are a wealth of valuable information about business books. ____________________________________________ Jack Covert Selects – The Four Conversations Communication is […]

Welcome

Welcome to Using the Four Conversations!  We have created this blog as a way to be in communication with people who are using, or who are interested in learning The Four Conversations.  We will post ideas, tips, and examples so that you can develop your ability to use The Four Conversations with greater ease and […]