Pave the Way to Non-Dues Revenue: A Guide to Getting Everyone on Board
This FREE book (pdf) pulls it all together – from budding ideas about building non-dues revenue all the way through to decisions on what is right for your association.
The Pave the Way to Non-Dues Revenue guidebook is 76 pages chock-full of lessons on improving your association’s non-dues revenue. You will learn how to get started, how to choose the best revenue options for your association, and how to get all the people involved to understand – and agree on – the best actions to take. You will see how to create the right agenda for your Non-Dues Revenue Board Retreat, and how to lift everyone up out of “scarcity thinking”. The biggest lesson is this: it is possible to take your non-dues revenue portfolio and turn it into something much more productive and much more robust than it is now. These proven techniques and exercises will help everyone get on board to make it happen.
Give a copy to your staff and volunteer leaders with this homework assignment: READ THIS BOOK! Click here to get a Free copy of Pave the Way.
Association Management Checklist This 1-page checklist gives you 23 questions to ask your management team and board members about how up-to-date your governance and management practices are. It’s a great conversation-starter, and helps you get aligned and focused on what’s most important now. Keep a copy on hand to use at least once a year.
Association Change Quiz This 1-page quiz will help you and your management team zero in on the biggest challenges to making changes in your association. Another good conversation-starter, this quiz lets you identify your association’s strong and weak spots to prepare for change. Take the quiz (pdf)
Association Changes on the Inside: Give Up Three Bad Habits This 2-page article gives you three areas of internal association improvements – governance, executive practices, and long-term thinking – and ways to upgrade the way you do business in these areas. Includes examples and tips.
Create a Fresh Start for Your Non-Dues Revenue Future This 3 ½ page article summarizes 6 tasks and 2 tips that will put you on the road to redefining your association’s non-dues revenue. It shows you the importance of talking clearly and specifically about non-dues revenue, and how to draft a plan for new revenue streams that will fit your unique association. A great way to get your management team and board members talking about what is most important now, and what actions they are ready and willing to take.
Does “Market Myopia” limit your association? This 2-page article summarizes three myths around improving your associations focus on customer needs, and opens new ideas for expanding your customer base.
